Prepared for the Global Girls Foundation — the philanthropic arm of Plan International.
This proposal sets out the technical approach, workplan, timeline, and financial terms for the redesign of the GGF website and the implementation of an integrated digital philanthropy and online giving platform.
The engagement is delivered by Matthew Bowman, independent senior consultant, over a fourteen-to-fifteen-week period at a daily rate of CHF 550, invoiced monthly against days actually worked. The Salesforce CRM integration is out of scope; documented webhook and API integration guidance is provided at handover for GGF's Salesforce implementation partner.
A review of GGF's existing website identifies four issues that the current site cannot resolve without a structural redesign. Together they form the rationale for this engagement.
The current visual design predates GGF's revised philanthropic value proposition and does not reflect the GGF Visual Guidelines — the yellow and dark-blue palette, typography pairing, and graphic language that sit beneath the Plan International master brand. The site no longer presents GGF the way it now needs to be seen by major donors.
There is no secure, integrated online giving capability. The site cannot capture one-time, recurring, or campaign-specific donations across multiple currencies and payment methods — the baseline that UHNWIs, foundations, and institutional donors expect before they will give online.
The site is not reliably responsive across phones and tablets and falls short of current accessibility standards. A large share of donor traffic is mobile, and accessibility gaps narrow GGF's reach across every audience it needs to engage.
Content is difficult for GGF staff to update without technical support, which slows campaigns and time-sensitive appeals. Weak performance and limited search visibility further reduce how easily new supporters can discover GGF online.
The engagement covers the redesign of the GGF website and the implementation of an integrated digital philanthropy and online giving platform, aligned with GGF's revised value proposition and the visual identity defined in the GGF Visual Guidelines.
Delivery follows a phased, iterative approach with clear milestones and sign-off gates. Each phase concludes with a formal deliverable reviewed and approved by GGF before the next phase begins.
Establish a shared understanding of GGF's strategic positioning, audience priorities, current digital footprint, and the gaps the new platform must close.
Translate strategy into a donor-centred design system with audience-specific journeys, high-fidelity prototypes, and editorial copy support throughout.
Build a content-managed, mobile-responsive, accessible WordPress site that GGF staff can maintain after handover.
Deliver a secure, internationally accessible online giving platform supporting diverse giving types and payment methods, built as a custom Stripe integration within the GGF website.
Verify functional, security, accessibility, and performance quality of all delivered components, and harden the platform, prior to launch.
Equip GGF staff to independently manage content, campaigns, and routine maintenance after launch, and provide GGF's Salesforce implementation partner with the documentation needed to integrate the CRM.
Salesforce-side configuration, Apex code, flow design, and CRM testing are out of scope and the responsibility of GGF's Salesforce implementation partner.
Project management runs in parallel with all other phases, providing structured governance, communication, and risk management throughout the engagement.
The platform is built on WordPress with a curated stack chosen for international NGO performance, security, multilingual maturity, and clean CRM integration. Final stack confirmed in Phase 1.
The engagement is delivered by Matthew Bowman as a sole independent consultant. The 82 consultant days of the fifteen-week plan are allocated across disciplines as follows; a fourteen-week delivery scales down proportionally to roughly 77 days.
Matthew Bowman is a senior independent digital consultant based in Sedbergh, United Kingdom and Kingston, Jamaica, with over fifteen years of experience supporting international humanitarian and development organisations through digital systems, data platforms, and online engagement tools.
Since 2010, Matthew has consulted continuously with the International Federation of Red Cross and Red Crescent Societies (IFRC) across multiple assignments, including the RCCE Collective Service (funded by UNICEF, WHO, IFRC, and the Bill & Melinda Gates Foundation), the Community Engagement and Accountability Hub, Shelter, and the Disaster Relief Emergency Fund. In parallel, he has held senior technical leadership roles in the commercial sector, including CTO of StarApple AI and Product Owner of several cloud-based financial platforms.
Qualifications
Disciplined Agile Scrum Master (DASM), Project Management Institute, 2024
Bachelor in Business Administration, University of Technology, Jamaica
The engagement uses a single all-inclusive daily rate of CHF 550 per consultant day across all disciplines. The breakdown below is costed at the fifteen-week upper-bound plan — 82 days, CHF 45,100; a fourteen-week delivery scales proportionally to roughly 77 days and CHF 42,350.
Reimbursable items are billed at actual cost on receipt of supplier invoices, with no mark-up.
Invoices are issued monthly for days actually worked during that month, at the agreed daily rate of CHF 550. Each invoice itemises the days billed and the activities they covered. Invoices are payable by bank transfer in CHF, in line with GGF's standard payment terms. Work falling outside the agreed scope is quoted in advance and billed at the same daily rate, in increments of half a day; no change request work commences without written approval from GGF's designated focal point.
Phase 6 includes a 30-day defect-correction period at no charge. Beyond that, GGF's team can comfortably handle day-to-day content — copy edits, news, and campaign text. Updates are a different matter: WordPress core, PHP, and plugin updates look routine, but on a custom-built site any one of them can break templates, forms, or the donation flow, and the only safe way to apply them is to test on a staging copy first. That risk has grown with the redesign — the site is no longer a brochure but a live payment platform, with a custom Stripe donation integration, recurring billing, and multi-currency giving. A broken donate button is not a cosmetic glitch; it is lost income and lost donor confidence, often unnoticed until a campaign underperforms.
The monthly maintenance contract is the safeguard for that. It covers updates applied and tested on staging before they reach the live site, ongoing monitoring of the payment and donation flow, security oversight appropriate to a site that handles money, tracking of Stripe and gateway changes, backups and uptime, continuous search engine optimisation, a monthly pass of code clean-up and unit testing to catch regressions before they reach donors, a periodic health review, and a buffer for small fixes and improvements. It is offered as a monthly maintenance contract — a baseline of around five consultant days per month, billed against days actually used at a reduced ongoing rate of CHF 500 a day, or about CHF 2,500 in a typical month. It is optional and separate from the project fee, and flexes up around major campaigns or down in quieter months.
It has been a genuine pleasure to prepare this proposal, and it would be a privilege to help GGF bring its new website and giving platform to life. Everything here is a starting point — I would welcome the chance to talk it through, shape it around your priorities, and begin with the Discovery phase on your confirmation.